Improve your customers’ shopping experience.
Integrate your product information across all channels, campaigns and promotions and outperform the competition.

Product data is a company’s most valuable asset. Maintaining all product information in a structured and efficient manner is the most important task. A Product Information Management Software (PIM) will aid you in this process. A PIM is the central repository for all product information in your company.

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PIM – features at a glance

Productinformationmanagement channels at one glance

  • Collecting product information centrally and maintaining it in one place saves working hours and prevents redundant data.
  • During data collection, you define which data you want to integrate into your product catalog or output channels.

  • Products can be classified and added to various catalogs.
  • Product descriptions for international markets can be provided in numerous languages.
  • You can check the quality of your data ( up to date, duplicates, completeness, etc.) in the PIM.

  • Product information is passed on to various sales channels (e-commerce, print, mobile, marketplaces, etc.).
  • If necessary, you can send optimised product information to each individual channel.
  • Send your data to the web-to-print software to produce printed catalogs with ease.


Product information management is more than just software.
Vision IT offers retailers and manufacturers comprehensive advice with a clear focus on the process view.


Our PIM experts provide you with extensive and target-oriented advice. We will establish the necessary requirements for your product information management and help you with the evaluation of suitable software solutions.


If desired, we will not only advise you in projects, but our experienced project managers can also support you on request.
Vision IT Consulting GmbH generation Y shopping behavior

PIM for e-commerce and omni-channel

The store transforms into a showroom, the app extends the counter – customers are becoming more and more demanding and want to be able to find out everything about products at any given time and place. By using a product information management system, you can provide the “appropriate” product information through every customer journey station.

Catalogue formats in PIM

Catalogue formats, classifications & PIM – Digital procurement processes are increasingly focusing on standards. With Akeneo-PIM, Vision IT offers comprehensive and cost-effective solutions for medium-sized and large companies:


  • detailed product descriptions from one centralized source
  • product classifications according to eCl@ss, ETIM and other classification systems
  • exchange of catalogue formats such as BMEcat
  • Additional features such as the benefit of adding certificates, manuals, assembly instructions, etc.


BMEcat is the standard for the digital exchange of product information and catalogue data in the procurement processes. With the BMEcat Import Connector from Vision IT, the processing of importing BMEcat catalogs in Akeneo PIM becomes as simple as it gets . [Link]


ETIM – with the classification standard ETIM, all participants in the electrical engineering industry use the same product and catalogue database foundation. Every product traded is standardised and defined. ETIM has become a role model for the exchange of product and catalogue data between industry and retailers. This is not only practiced in Germany, but meanwhile in many other European countries. ETIM in Akeneo-PIM – we are making it possible.


The eCl@ss standard for master data enjoys worldwide acceptance and is used within companies, but also by customers and suppliers. eCl@ss is the only data standard for goods and services worldwide that follows ISO/IEC regulations.


Since we have to manage large amounts of product information in different languages every day, we were looking for a suitable PIM system. With Akeneo it is now much easier to centralize and manage all relevant information around our products, so that we can really focus on data quality.” Ms. McGeever, Online Marketing/E-Commerce Manager, Kübler Sport GmbH
…At the beginning of the project we faced many challenges regarding the implementation of the given requirements and the short timeline that was intended for it. We decided to use the MAGENTO2 shop backend with integration of the Akeneo PIM, and needed someone who was able to do it. Our excellent e-commerce consultants from Vision IT Consulting GmbH supported us in this project…” Ms. Top, New Business Development, Smithers-Oasis GmbH  

PIM facts

Would you like to learn more about PIM and view everything at a glance? Then you can download our PIM factsheet PDF here.
In the factsheet will find an overview of all important PIM facts.