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PIM (Product Information Management)

Why Product Information Management (short: PIM)?

A PIM system is the central source for all marketing texts and technical information in your company.

With a PIM system they optimize the processes for product data maintenance, improve the quality of the product information and make product data available quickly and completely in all channels.

PIM in E-Commerce


The store becomes the showroom, the smartphone app extends the store counter – customers are becoming more and more sophisticated and want to be able to get information about each product at any time.

In the new Omni-Channel shopping world, the challenge is to be as close as possible to the customer at all stations until purchase, and to connect eCommerce and the stationary branch. Prodigious product information is the most important basis for all marketing activities.

Product Information Management (PIM)

In many companies, product master data still pervades a stumbling-up existence. A professional Product Information Management centralizes the maintenance of the product data, increases the data quality and structures it so that it can be played out optimally in all channels.

We support you with the introduction of a product information management, determine your individual requirements, evaluate independently and neutrally suitable software solutions and accompany you in the introduction of software and business processes.



In recent years electronic procurement processes have become established in many sectors. Online orders are triggered exactly where the need arises.

Suppliers provide the required product information in the form of digital catalogs. Professional Product Information Management (PIM) manages the electronic catalogs and displays the items on the procurement platform.

We support companies and purchasing communities independently and neutrally in the implementation of eProcurement solutions.

We support manufacturers and suppliers in the implementation of Product Information Management and PIM solutions.

We advise you

Product Information Management is more than just a software. We advise dealers and manufacturers, analyze data management processes and interfaces, and help them find the PIM solution that suits their company.


PIM does not have to be expensive

Short introduction times and low or no license costs. Thanks to OpenSource, small and medium-sized enterprises are now benefiting from powerful PIM solutions.

AKENEO-logo-couleur-ombre-300dpiWe are partners of Akeneo, the OpenSource PIM for distributors and manufacturers. Akeneo simplifies product information management radically and brings efficiency back into teams that struggle with Excel, ERP systems, or other, complex tools.


„Germany has the potential to become the first large digital country“ – John Chambers

Vision IT offers you a comprehensive consulting with a clear focus on the process view. Together, we analyze the extent to which Product Information Management and the introduction of a PIM software optimally support your business. We develop the necessary requirements and support you in the evaluation of the software solutions available on the market. We support you with the introduction of the software, organize the integration into your software landscape and ensure the migration of the existing product master data into the new software solution. We accompany you in the introduction of the changed business processes, train your employees and support you in the organization of the software operation.

Project Management

Our PIM experts will provide you with comprehensive advice on all project phases.


We support you in the organization of the operation of PIM software solutions or take over the operation for you.


Target-oriented advice for your requirements.